Genius Media is an independent publisher specialising in business and non-fiction books for authors who want to build a service business around their intellectual property. We work with a wide range of experts with a breadth and depth of credibility in fields such as sales and marketing, performance psychology, recruitment, coaching and training, IT and ecommerce and business consulting. We also produce digital content on behalf of our authors, including smartphone apps and digital learning content.
In any service business, credibility is the single most valuable asset, and books are by far the best way to capture and capitalise on that credibility
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If you were looking for CGW Publishing then you might like to know that CGW Publishing rebranded to Genius Media in November 2020. Same team, same expertise, new look.
Reviews
The Pitching Bible presents a very clear and easy to follow method for taking your pitch and refining it to ensure every possibility that's under your control is covered. Crucially, it doesn't 'dumb down' its approach or tell you what to say - so you still have to work at developing your pitch.
Paul Heaney
The Pitching Bible is an enjoyable and thought-provoking book that is written with clarity, insight and humour. It takes you on an illuminating journey through the seven secrets of a successful business pitch. Paul Boross explains that he learned the hard way about what does and does not work when pitching. As a consequence he has used his vast and varied experience to create a book that is overflowing with practical ideas and techniques for preparing and delivering a winning pitch.
With subtlety and skill the book challenges the assumptions that the reader brings to it. To support this process Paul regularly offers questioning, reflection and information points for the reader. You are encouraged to work your way through each `secret' and reflect upon your thinking and practice in key areas of pitching. For example, when do you think a pitch actually begins? Who is vital in the process of making you win a pitch, is it you or is it your audience? How is it possible to always remain in control of your pitch? What type of language makes you more persuasive when pitching? Paul Boross offers solutions to every question that he raises. What I like about his solutions is that they are based on real-world experience and have real-world application.
This is an impressive book that actively engages you as a reader. When you finish reading The Pitching Bible you will notice that there is an eighth `secret'...buying a copy of this book will give you a competitive edge when pitching and will help you win more business. I recommend that you buy one.
Dr. Tim O'Brien
Working in a dynamic environment with foreign management with differing work ethics and cultures can lead to a lack of cohesion. The Business Cohesion Model highlights the challenges that leaders face and recommends the course of action to be taken to achieve cohesion. A must read for all leaders.
Ian Price, Senior General Manager Dealer Operations, Automobile Division, Suzuki GB PLC
"It is a great book. One of the best related to NLP and learning."
Fausto Izcaray, Ph.D.
If your business or personal life depends on great communication, then you need the Pitching Bible by Paul Boross.
Tom Ziglar, CEO, Ziglar Inc.
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