PR & Book Publicity

Writing your book is just the first step in the journey, and book sales depend on readers knowing about your book and wanting to find out more by buying it.

We promote every book that we publish wherever we can, and we also have some options for authors who want to give their book - and their business - an extra publicity boost.

For every book that we publish, we:

  1. Write and distribute a press release to announce the book's launch
  2. Announce the book on our blog which is syndicated to other blog sites and directories
  3. Give the author ongoing advice and support about marketing their book and their business
  4. Seek out opportunities to promote the book on other sites, in the mainstream media and via social media
  5. Target relevant industry magazines for reviews and feature articles

Marketing a book and establishing a solid readership can be a long road, and some authors prefer to take a short cut with our PR packages.

Extended Campaign

Cost: £2,000

With this 12 week campaign we:

  1. Create multiple angles to promote the book
  2. Write 2 press releases – 1 for radio and TV interviews, 1 for the press
  3. Draw up extensive media lists
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews, extracts, reviews and reader offers
  6. Follow up any review copy requests
  7. Monitor the media for 3 months

Short Campaign

Cost: £1,300

In this 6 week campaign we:

  1. Identify the best angle to promote the book
  2. Write an engaging book release
  3. Draw up an extensive media list
  4. Pitch to the target media
  5. Liaise with journalists to set up interviews and extracts, reviews and reader offers
  6. Follow up any review copy requests within the duration of the campaign
  7. Compile a full report at the end of the campaign including handover of ongoing media interest

DIY PR Pack

Cost: £450

In this DIY campaign, we:

  1. Write your press release
  2. Send you the release along with a list of at least 20 named media contacts in regional & national media
  3. Provide advice to help you send your release and follow up
  4. Budget PR Boost

Cost: £750

In this 2 week campaign we:

  1. Write press Release with 1 round of amends
  2. Send to your target media (at least 50 media outlets)
  3. Work with you to create a list of suggested article titles for by-lined articles
  4. Pitch the release to the media
  5. Pitch your suggested by-lined articles to the media
  6. Compile list of review copies, by-lined article requests, interviews
  7. At the end of the two weeks, we will pass on the details of the journalists who have requested review copies/interviews and articles so you can submit and follow up